Focus Visual Frame

We live in a world where information, stimulation, interruptions, and competing demands constantly pull at our attention. Some are part of our responsibilities, while others arise as we go about our daily activities. Together, they shape how we focus, organize ourselves, and respond to what happens around us, often in ways we don’t fully recognize.

Focus Visual Frame is a visual tool featuring 35 keywords designed to help us explore these experiences from different perspectives. Each word offers a meaningful distinction that can help us recognize aspects of everyday life, better understand what we’re experiencing, and find new ways to express ourselves and engage in conversation.

This playbook features 25 practical exercises organized into five categories:

1 · observing our experiences,
2 · recognizing demands on our attention,
3 · understanding how we organize ourselves,
4 · exploring our responses, and
5 · opening up conversations.

The exercises can be completed individually or with others, depending on the activity. There’s no required sequence, and you don’t need to complete every exercise. Simply choose the ones that are most relevant to your interests, needs, or current circumstances.

No prior knowledge or experience is required. All you need is your Focus Visual Frame, a place to capture your reflections, and a willingness to explore.

The goal isn’t to find the right answers or use these words as labels that define who we are. Instead, they’re meant to help us make distinctions, deepen our understanding, and engage in meaningful conversations while respecting the diversity of individual experiences and interpretations.

An invitation to take a closer look at how we live, how we organize ourselves, and how we respond to the demands of today’s world.

For individuals, professionals, and teams who want to better understand their attention, recognize the demands they face, and explore new perspectives through 35 keywords and 25 practical exercises.

What’s Included

• 1 Focus Visual Frame™ — 35 Cards in one A3 layout
  Provides a collection of meaningful distinctions to help us observe, express, and discuss our experiences with attention. This visual tool makes it easy to select, connect, and explore different words and perspectives. Available in English, Spanish, Catalan, and Portuguese (Italian and French, coming soon)
• 1 Playbook — 25 Exercises.
  Features practical activities organized into five sections, exploring our everyday experiences, demands on our attention, how we organize ourselves, our habitual responses, and the insights we gain along the way.